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The “Charging+” ecosystem breaks the deadlock and boosts revenue, with non-electricity revenue accounting for over 40%.
Against the backdrop of the charging pile industry shifting from “competing on quantity” to “competing on quality,” the “charging plus” ecosystem model has become a new growth engine for operators. Leading companies are breaking through the profitability bottleneck of relying solely on charging service fees by expanding into diverse scenarios and integrating with various business models. The proportion of non-electricity revenue has now exceeded 40%, driving the industry toward high-quality development.
Against the backdrop of the charging pile industry shifting from “competing on quantity” to “competing on quality,” the “charging plus” ecosystem model has become a new growth engine for operators. Leading companies are breaking through the profitability bottleneck of relying solely on charging service fees by expanding into diverse scenarios and integrating with various business models. The proportion of non-electricity revenue has now exceeded 40%, driving the industry toward high-quality development.
Scenario-based services have become a key source of additional revenue. Operators are adding convenience stores, self-service car washes, and quick maintenance services within charging stations, turning the 30- to 60-minute charging wait time into a prime opportunity for consumption. At highway service area locations, these offerings are further complemented by dining and rest facilities, boosting single-station revenue by more than double compared to relying solely on charging services.
Advertising monetization and value-added energy data are opening up new opportunities. Charging station screens and wall surfaces are becoming precise traffic entry points, enabling targeted ad placements for groups such as ride-hailing drivers and household users—potentially generating annual advertising revenue exceeding 100,000 yuan per station. Meanwhile, enterprises can leverage smart platforms to aggregate charging loads and participate in grid demand response programs. By harnessing photovoltaic power generation, they can achieve “self-generation and self-consumption, with surplus electricity fed into the grid.” Once V2G technology matures, these enterprises will be able to further engage in electricity market trading, building a sustainable long-term revenue model. Industry experts point out that ecological design must align with the unique characteristics of each site, using intelligent management platforms to enhance user engagement and drive scalable profitability.
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